About Farrah

The Unofficial Deets

My favorite things in the world is telling stories.

I have opinions, many of them.

The older I get, the more I believe that one of the greatest gifts in life is to transparently love and be loved.

I never get tired of learning.

My favorite kind of food is street food. It tells you all you need to know about a place.

I’ve gotten to the stage of my life where I don’t want to be good anymore. I just want to be free.

I’m 100% transparent and very private. In other words, I am a mass of simple contradictions.

My favorite number is five… cause it’s even. (Yes, I know it’s an odd number but it stacks so nicely and it’s neither zero nor 10).

I can’t stand to be away from the ocean for long.

Most people think I am an extrovert. They’re wrong. I am an introvert at heart.

The Official Bio

My siblings tell me I acted out commercials in the mirror when we were young. Today, that long-held passion has evolved into a penchant for bringing copy to life for commercial brands. Mine is the friendly, motherly voice that you can turn to for advice and help; one that can both touch and educate. It’s a voice that comforts and inspires. I speak both Arabic (Levantine dialect) and English fluently.

My career has led me many places that all have one thing in common – a great story. Currently, I co-own Seven Sister Scones and Kitchen with my sister. We’ve built that small business from scratch, gaining a ton of experience in building a brand, connecting with customers, ecommerce, and sales. From day one, we took an unconventional approach to the bakery’s business. Instead of limiting ourselves to a single location, we added nationwide shipping to reach a wide audience with our delicious, sweet and savory products. Shipping our scones around the country grew from being a small part of our success to becoming a stand-alone brand, lucky enough to be featured by the likes of the Today Show, Good Housekeeping, Forbes and the Atlanta Journal-Constitution.

Prior to embarking on my scone adventure, I breathed fun into a lot of technical products, including data acquisition equipment, health & safety consulting services, and financial services. Just ask me what Torquetoberfest is!

In my spare time (what little there is between a voiceover career, overseeing a business, and raising kids!), I am passionate about community, good food, women’s issues and children. I’ve helped several non-profits expand programs and fundraising. My goal is simple – to leave the world a better place, and to use my voice and experience to help organizations tell compelling stories that inspire their audiences to act!

The Unofficial Deets

My favorite things in the world is telling stories.

I have opinions, many of them.

The older I get, the more I believe that one of the greatest gifts in life is to transparently love and be loved.

I never get tired of learning.

My favorite kind of food is street food. It tells you all you need to know about a place.

I’ve gotten to the stage of my life where I don’t want to be good anymore. I just want to be free.

I’m 100% transparent and very private. In other words, I am a mass of simple contradictions.

My favorite number is five… cause it’s even. (Yes, I know it’s an odd number but it stacks so nicely and it’s neither zero nor 10).

I can’t stand to be away from the ocean for long.

Most people think I am an extrovert. They’re wrong. I am an introvert at heart.

The Official Bio

Farrah Haidar is part-owner of Seven Sisters Scones, a Johns Creek specialty bakery, and a communications professional. She is responsible for marketing and growing the bakery’s business nationally. Prior to her work with Seven Sisters Scones, she spent 20 years executing integrated communications campaigns in the financial services, high-tech and manufacturing industries. She is a creative using her various skills to bring people and brands’ stories to life. In her spare time, she is a dedicated volunteer, helping several non-profits expand programs and fundraising. She is passionate about community, good food and leaving the world a little better than she found it. Farrah holds a Masters of Business Administration from Boston University’s School of Management and a Bachelor of Science from California State University, Hayward.